Delta Healthcare is revolutionizing the way medical institutions and educators access high-quality simulators, anatomy models, and task trainers in India. With a growing catalog of over 4,500+ specialized products, their core challenge was transitioning from a manual, quote-based process to a streamlined, scalable e-commerce platform.

As the sole product designer, I led the project from discovery to delivery — including user research, MVP creation, and the full e-commerce rollout. The goal was to serve both B2B and B2C users across India's healthcare and education ecosystem, while building a fast, scalable product that could be tested and refined post-launch.

Build a user-friendly e-commerce platform tailored to medical educational products


Increase customer engagement and direct conversions


Simplify the buying experience through intuitive UX


Improve organic visibility and search engine rankings

Delta Healthcare’s previous platform relied heavily on offline interactions and manual quotations. This lack of transparency in pricing, poor product information, and the absence of user-specific dashboards led to low engagement, inefficient order cycles, and limited conversions.

We conducted a short but focused user survey to understand expectations and frustrations. Here is what we discovered:

Users wanted a comprehensive catalog with clear pricing and specs


Clear need for technical documents in downloadable PDF formats


Distributors and partners wanted a dedicated login and sales tracking dashboard


Medical colleges preferred a way to book demos and faculty training programs


Checkout flow was missing, which meant zero direct online sales

Poor usability and non-intuitive navigation


Inadequate product info and no downloadable resources


No partner login or distributor management features


No built-in scheduling for product demos or training sessions

We adopted a lean and iterative approach — building quickly, launching early, and refining based on feedback. No heavy frameworks; just pragmatic product design with real-world utility in mind.

Stage 1 — User Survey and Needs Assessment

To understand user needs and gather insights for the e-commerce platform, a user survey was conducted using a simple questionnaire.

Understand user preferences and pain points


Identify potential features and functionalities for the e-commerce platform

Users expressed a desire for a comprehensive platform offering a wide range of medical simulators, anatomy models, and task trainers


Emphasis on clear product information, pricing transparency, and downloadable technical resources


Partners and distributors wanted a dedicated login and dashboard to manage orders and track sales


Medical colleges showed interest in scheduling product demos and faculty training programs

Stage 2&nbsp;—&nbsp;Minimum Viable Product (MVP) Development

This stage focused on building a working MVP to showcase the product catalog and test real user engagement.

Provide users with an initial platform to explore the product range and request quotes


Test market response and gather feedback for iteration

Product listing across three major categories: Medical Simulators, Anatomy Models, and Task Trainers


Quote request functionality to allow users to express interest in specific products

Stage 3&nbsp;—&nbsp;Fully Functional E-commerce Website

In the final stage, we focused on designing and developing a complete e-commerce platform.

Build a user-friendly interface with intuitive navigation
 Improve the purchasing experience, including the checkout flow and product detail views
 Integrate additional functionalities like PDFs, user dashboards, and scheduling tools 

Revamped interface with improved usability, navigation, and visual appeal


Consistent branding and intuitive layout to elevate the experience


In-depth product information including features, specifications, pricing, and availability


Downloadable PDFs for manuals and technical resources


Streamlined, intuitive checkout experience


Secure payment options and real-time order confirmation


Personalized dashboard for account management, order tracking, and history


Access to wishlists, saved items, and recommended products


🤝 5. Partner/Distributor Login &amp; Dashboard

Dedicated login portal with dashboard for partners and distributors


Tools to manage orders, track sales, and streamline communication


📅 6. Product Demos &amp; Faculty Training

Integrated scheduling system for product demos and training programs


Seamless coordination and real-time communication with support teams


Engaging content featuring educational articles, industry updates, and product showcases


Built-in SEO strategy to drive organic traffic and increase visibility

Achieved a 200% increase in product impressions, significantly expanding the visibility of over 4,500 specialized medical products across the platform.

Improved the click-through rate (CTR) by 60%, indicating stronger user engagement and more effective product discovery.

Boosted daily active users by 150% within six months, demonstrating rapid user adoption and growing platform loyalty.

Attained higher SEO rankings for critical medical education product keywords, driving more organic traffic and enhancing the platform’s market presence.

Enabled direct online orders to account for over 40% of monthly revenue, reducing dependency on manual sales processes and increasing operational efficiency.

Designing for a niche, high-utility B2B/B2C product taught me the value of simplicity over complexity. We did not chase flashy features — instead, we focused on clarity, transparency, and speed-to-market. Close collaboration with sales and operational teams also helped shape a product that aligns well with internal business workflows.

A/B test pricing visibility (login-to-view vs open pricing)


Introduce intelligent filters and search improvements


Launch referral &amp; loyalty programs for medical colleges and partners


Add bulk order and subscription features for recurring buyers

Continuously analyze user behavior and feedback to identify pain points and optimize the platform accordingly.

Focus on user engagement strategies such as personalized recommendations, email marketing, and social media campaigns to drive online sales.

Transforming how healthcare educators and institutions in India access medical simulators and training products through a user-friendly e-commerce platform.

Responsive landing page design highlighting key features and offerings

Questionnaire as a part of the initial user survey

Stage 2 — Minimum Viable Product (MVP) Development

MVP product catalog page with request-only quote functionality

Stage 3 — Fully Functional E-commerce Website

🤝 5. Partner/Distributor Login & Dashboard

Rich product detail page featuring technical specifications, photos, videos, 360° views, and downloadable PDF documentation

Checkout flow showcasing two distinct carts - one for direct purchases and another for requesting quotes on high-ticket items

Request a quote flow for mobile screens

User dashboard showcasing order history, account info, and personalised offers

Dedicated partner dashboard featuring product search and pricing access

Revamping Medical E-commerce in India

As the Design Head and Co-Founder of DesignOccult, a visual communication agency located in Goa, I have successfully led various projects across multiple design disciplines over the past four years. My work encompasses identity design, packaging design, editorial design, product design, web design, and comprehensive brand experience design. During my time at DesignOccult, I have collaborated with a wide array of clients, from startups to established businesses, leveraging my skills in visual communication to help them realize their objectives.

A new gamified feature for the game Spin da’ Bottle to enhance user engagement in online casino games. Players bet on the bottle stopping in UP or DOWN to double their winnings. We will discuss the challenges, goals, and the engaging design of this feature.&nbsp;&nbsp;

Users often leave after short play sessions due to a lack of engaging elements, resulting in high churn rates.

The repetitive nature of the games, combined with a lack of visual interest and progression, causes players to lose motivation quickly.

Current game structures don’t offer enough incentives, leading to low retention and player satisfaction.

Keep users engaged and returning to the platform regularly.

Make the gameplay more attractive to retain interest.

Encourage users to place more bets through strategic incentives.

Provide meaningful rewards to ensure a positive and rewarding user experience.

Introduce levels, achievements, and progression to help users meet their goal of increasing retention.

Offer a combination of in-game currency and real-world rewards to boost bet frequency and improve user satisfaction.

Implement visual indicators and progress tracking to enhance visual appeal and help users see their progress.

The user is prompted to make an initial deposit of real-world currency into their Real Currency Wallet. This is the user's main balance for betting.

To encourage the first deposit, users receive a welcome bonus. This could be in the form of Coins (in-game currency) equivalent to a percentage of their first deposit (e.g., 100 Coins for every $10 deposited).&nbsp;&nbsp;

&nbsp;02&nbsp; Introduction to Coins (In-Game Currency)&nbsp;&nbsp;

Stores real-world currency. Used for purchasing Coins, and buying real-world gifts (if applicable).

Stores in-game currency (Coins). Exclusively for placing bets in the Spin da' Bottle game, unlocking rewards, and purchasing in-game items.

This way, new users are gradually introduced to the game’s economy, motivated by rewards, and have options to rebuy in-game currency (coins). Dual-wallet system separates real money from in-game coins, allowing for a smoother user experience while maintaining transparency in spending.

New users start with a small number of Coins (e.g., 500 Coins) to get them understand how betting works.&nbsp;&nbsp;

&nbsp; 03&nbsp; &nbsp;Placing Bets and Level Progression&nbsp;&nbsp;

Users place their first bet using Coins from their Coins Wallet. They choose the bet amount based on their current balance and level.

If the user wins the bet, they receive double the Coins bet. If they lose, the bet amount is deducted from their Coins Wallet.

Reward: 100$ + 200 Coins upon completion.

Reward: 200$ + 500 Coins upon completion.

Reward: 300$ + access to real-world gifts + 1,000 Coins upon completion.

04&nbsp; &nbsp;Rewards and Purchases

Daily Bonus: Users receive a daily login bonus of Coins (e.g., 50 Coins per day) to keep them coming back.

Challenges: Users can earn additional Coins by completing daily/weekly challenges (e.g., place 10 bets in a day, win 5 times in a row, etc.).

Gold Level Unlock: Once a user reaches the Gold Level, they can use their earned Coins to redeem real-world gifts or get discounts on items in the in-game store.

Combination Offers: Users can combine their real-world currency with Coins to get discounts on purchases of real-world products.&nbsp;&nbsp;

A new gamified feature for the game Spin da’ Bottle to enhance user engagement in online casino games.

A new gamified feature for the game Spin da’ Bottle to enhance user engagement in online casino games. Players bet on the bottle stopping in UP or DOWN to double their winnings. We will discuss the challenges, goals, and the engaging design of this feature.  

To encourage the first deposit, users receive a welcome bonus. This could be in the form of Coins (in-game currency) equivalent to a percentage of their first deposit (e.g., 100 Coins for every $10 deposited).  

 02  Introduction to Coins (In-Game Currency)  

New users start with a small number of Coins (e.g., 500 Coins) to get them understand how betting works.  

  03   Placing Bets and Level Progression  

Combination Offers: Users can combine their real-world currency with Coins to get discounts on purchases of real-world products.  

Spin da' Bottle 

Working with Jeet has been one of the best parts of building DesignOccult. He’s an incredibly talented designer with a sharp eye for detail and a strong sense of what makes a brand truly stand out. What I’ve always admired about him is his ability to see the bigger picture while still obsessing over the smallest elements — nothing slips past him. His vision has shaped so much of what we’ve built together, and it’s been amazing to watch how his work consistently raises the bar, not just for our clients but for the whole team.

Revamping Medical E-commerce in India

Jeet Bakhai