Spin da' Bottle

Introduction

A new gamified feature for the game Spin da’ Bottle to enhance user engagement in online casino games. Players bet on the bottle stopping in UP or DOWN to double their winnings. We will discuss the challenges, goals, and the engaging design of this feature.  

Key Problems

01  Lack of User Retention

Users often leave after short play sessions due to a lack of engaging elements, resulting in high churn rates.

02  Repetitive Gameplay

The repetitive nature of the games, combined with a lack of visual interest and progression, causes players to lose motivation quickly.

03  No Tangible Rewards

Current game structures don’t offer enough incentives, leading to low retention and player satisfaction.

Goals

Increase User Retention

Keep users engaged and returning to the platform regularly.

Enhance Visual Appeal

Make the gameplay more attractive to retain interest.

Boost Bet Frequency

Encourage users to place more bets through strategic incentives.

Improve User Satisfaction

Provide meaningful rewards to ensure a positive and rewarding user experience.

Solutions

01  Gamification Elements

Introduce levels, achievements, and progression to help users meet their goal of increasing retention.

02 Diverse Incentives

Offer a combination of in-game currency and real-world rewards to boost bet frequency and improve user satisfaction.

03 Progress Tracking

Implement visual indicators and progress tracking to enhance visual appeal and help users see their progress.

User Flow

User Journey

01  New User Onboarding

— Account Creation/Log-in

New users create an account or log in.

— Initial Deposit

The user is prompted to make an initial deposit of real-world currency into their Real Currency Wallet. This is the user's main balance for betting.

— Welcome Bonus

To encourage the first deposit, users receive a welcome bonus. This could be in the form of Coins (in-game currency) equivalent to a percentage of their first deposit (e.g., 100 Coins for every $10 deposited).  

 02  Introduction to Coins (In-Game Currency)  

Users have two wallets

— Real Currency Wallet

Stores real-world currency. Used for purchasing Coins, and buying real-world gifts (if applicable).

— Coins Wallet

Stores in-game currency (Coins). Exclusively for placing bets in the Spin da' Bottle game, unlocking rewards, and purchasing in-game items.

This way, new users are gradually introduced to the game’s economy, motivated by rewards, and have options to rebuy in-game currency (coins). Dual-wallet system separates real money from in-game coins, allowing for a smoother user experience while maintaining transparency in spending.

Initial Coins

New users start with a small number of Coins (e.g., 500 Coins) to get them understand how betting works.  

  03   Placing Bets and Level Progression  

  — Placing a Bet

Users place their first bet using Coins from their Coins Wallet. They choose the bet amount based on their current balance and level.

If the user wins the bet, they receive double the Coins bet. If they lose, the bet amount is deducted from their Coins Wallet.

— Bronze Level

Requirement: 10 bets to complete.

Reward: 100$ + 200 Coins upon completion.

— Silver Level

Requirement: 20 bets to complete.

Reward: 200$ + 500 Coins upon completion.

— Gold Level

Requirement: 30 bets to complete.

Reward: 300$ + access to real-world gifts + 1,000 Coins upon completion.

04   Rewards and Purchases

  — Earning More Coins

Daily Bonus: Users receive a daily login bonus of Coins (e.g., 50 Coins per day) to keep them coming back.

Challenges: Users can earn additional Coins by completing daily/weekly challenges (e.g., place 10 bets in a day, win 5 times in a row, etc.).

— Real-World Gifts

Gold Level Unlock: Once a user reaches the Gold Level, they can use their earned Coins to redeem real-world gifts or get discounts on items in the in-game store.

Combination Offers: Users can combine their real-world currency with Coins to get discounts on purchases of real-world products.  

Game Economics

Wireframes

Final Screens

Figma Prototype